APRRE Volume 1, Issue 1, 2022

ASIA-PACIFIC REVIEW OF RESEARCH IN EDUCATION

The Relationship Between COVID-19 Perceptions, COVID-19 Worries and Behavioural Changes Among the Students of Ammartpanichnukul School in Krabi, Thailand
Pongsakorn Limna, Supaprawat Siripipatthanakul, Kanchanokchon Woodeson, Siriluck Chuaykam, Sutithep Siripipattanakul, Pichakoon Auttawechasakoon

ABSTRACT
This study identifies the relationship between COVID-19 perceptions, COVID-19 worries and behavioural changes among the students of Ammartpanichnukul School in Krabi, Thailand. The online survey questionnaires of 392 secondary school students were employed for the quantitative study through stratified random sampling. The collected data were analysed using SPSS Version 27 and the PLS-SEM program. The results show that COVID-19 perceptions are related to COVID-19 worries and behavioural changes. Moreover, COVID-19 worries significantly mediate COVID-19 perceptions and behavioural changes among students. The school administrators and teachers should encourage students’ perceptions of COVID-19 knowledge and preventive protocols to manage COVID-19 worries. Finally, students’ behavioural changes will incur to prevent them far from the COVID-19 pandemic in the school. The recommendation is to expand more sampling in other schools because COVID-19 perceptions are related to COVID-19 worries and the outcome of students’ behavioural changes.

Keywords: COVID-19, perceptions, worries, behavioural changes, student

Bibliography
Limna, P., Siripipatthanakul, S., Woodeson, K., Chuaykam, S., Siripipattanakul, S., & Auttawechasakoon, P. (2022). The Relationship Between COVID-19 Perceptions, COVID-19 Worries and Behavioural Changes Among the Students of Ammartpanichnukul School in Krabi, Thailand. Asia-Pacific Review of Research in Education, 1(1), 1–14.

In-text citation
According to new research… (Limna, Siripipatthanakul, Woodeson, et al., 2022).
In research from Limna, Siripipatthanakul, Woodeson, et al. (2022) …

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Applying the UTAUT to Explain Factors Affecting English Learning Intention Via Netflix (English Subtitle) Among Thai people
Pongsakorn Limna, Supaprawat Siripipatthanakul, Sutithep Siripipattanakul, Kanchanokchon Woodeson, Pichakoon Auttawechasakoon

ABSTRACT
This study investigates the relationship between factors of UTAUT, users’ satisfaction and English learning intention via Netflix (English Subtitle) among Thai people. The online questionnaires of 389 Netflix (English Subtitle) users were employed for the quantitative study through convenience sampling. The collected data were analysed using the SPSS Version 27 and PLS-SEM program. The results show that factors of UTAUT include performance expectancy, effort expectancy, social influence and facilitating conditions. Users’ satisfaction is the mediator between performance expectancy, effort expectancy, facilitating conditions and English learning intention via Netflix (English Subtitle). Moreover, facilitating conditions are the highest influencing factor of users’ satisfaction, followed by effort expectancy and performance expectancy, respectively. The English programme directors and marketers should consider UTAUT model adoption in the English educational management because it is related to users’ satisfaction and the outcome of English learning intention via Netflix (English Subtitle). The recommendation is to expand more sampling in other countries because learning English could increase happiness and effectiveness for students and all generations via Netflix.

In-Text Citation
According to new research… (Limna et al., 2022).
In research from Limna et al. (2022) …

Bibliography
Limna, P., Siripipatthanakul, S., Siripipattanakul, S., Woodeson, K., & Auttawechasakoon, P. (2022). Applying the UTAUT to Explain Factors Affecting English Learning Intention Via Netflix (English Subtitle) Among Thai people. Asia-Pacific Review of Research in Education, 1(1), 1–19.

Keywords: UTAUT, performance expectancy, effort expectancy, social influence, facilitating conditions, learning intention, users’ satisfaction

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The Influence of Educational Relationship Management (4Cs) on Decision to be an Online Degree Student
Supaprawat Siripipatthanakul, Sutithep Siripipattanakul, Pongsakorn Limna, Lalita Pholphong

ABSTRACT
This study examines the influence of the 4Cs educational relationship management (communication, cost, convenience, customer or student centre) on the decision to be an online degree student. The research was analysed using a quantitative method from 211 online degree students through a convenience sampling (online questionnaire survey) from universities that provided online degrees. The statistical analysis employed the multiple regression analysis (MRA) to test the hypotheses. The results indicate that communication has the highest impact on the decision to be an online degree student, followed by cost, convenience and customer (student) centre, respectively. The programme directors and educational leaders should pay attention to educational relationship management (4Cs) because it influences people to decide to be online degree students.

Keywords: educational relationship management (4Cs), communication, cost, convenience, customer (student) centre, decision to be an online degree student

Bibliography
Siripipatthanakul, S., Siripipattanakul, S., Limna, P., & Pholphong, L. (2022). The Influence of Educational Relationship Management (4Cs) on Decision to be an Online Degree Student. Asia-Pacific Review of Research in Education, 1(1), 1–15.

In-text Citation
According to new research… (Siripipatthanakul et al., 2022).
In research from Siripipatthanakul et al. (2022) …

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Predicting Intention to Choose the Online Degree During the COVID-19 Pandemic: The Mediating Role of Perceived Effectiveness
Supaprawat Siripipatthanakul, Sutithep Siripipattanakul, Pongsakorn Limna, Lalita Pholphong

ABSTRACT
This study examines the relationship between the theory of planned behaviour model (TPB: attitude, subjective norm, and perceived behaviour control) and its effect on students’ choosing the online degree during the COVID-19 pandemic through the mediating role of perceived effectiveness. The online questionnaires of 215 online degree students were used for the quantitative study through convenience sampling. The collected data were analysed using the SPSS Version 27 and PLS-SEM program. The results show that perceived effectiveness is the significant mediator between the TPB model and the intention to choose the online degree during the COVID-19 pandemic. Moreover, perceived behavioural control has the highest impact on perceived effectiveness, followed by the attitude and subjective norm. The educational leaders and programme directors should consider TPB model adoption in the educational sector because it is related to perceived effectiveness and turn it to intention to choose the online degree during the COVID-19 pandemic.

Keywords: theory of planned behaviour (TPB), intention to choose, online degree, perceived effectiveness, COVID-19

In-text citation
According to new research… (Siripipatthanakul et al., 2022).
In research from Siripipatthanakul et al. (2022) …

Bibliography
Siripipatthanakul, S., Siripipattanakul, S., Limna, P., & Pholphong, L. (2022). Predicting Intention to Choose the Online Degree During the COVID-19 Pandemic: The Mediating Role of Perceived Effectiveness. Asia-Pacific Review of Research in Education, 1(1), 1–19.

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