RAMSEY Volume 1, Issue 1, Apr 2022
Gamification Predicting Customers’ Repurchase Intention Via E-Commerce Platforms Through Mediating Effect of Customer Satisfaction in Thailand
Tamonwan Sitthipon, Pongsakorn Limna, Parichat Jaipong, Sutithep Siripipattanakul, Pichakoon Auttawechasakoon
Abstract
This study examines the mediating effect of customer satisfaction between gamification and customers’ repurchase intention on e-commerce in Thailand. The online self-administered questionnaires were distrusted through convenience sampling from 392 completed data collections. The results reveal that customer satisfaction is the significant mediator between gamification and customers’ repurchase intention on e-commerce in Thailand. The e-commerce platform providers should pay attention to gamification because it is a significant factor in customer satisfaction and turn it into customers’ repurchase intention via e-commerce platforms. The implication is practical to the online shopping marketplace and e-commerce to enhance customer satisfaction through gamification. Consequently, repurchase intention could be increased. The recommendation is to expand to other countries to clarify the relationship between gamification, customer satisfaction and customers’ repurchase intention on e-commerce. Moreover, the qualitative approach could give a clearer view of insight results for further study.
Keywords: e-commerce, gamification, customer satisfaction, repurchase intention, Thai
In-text Citation
According to new research… (Sitthipon et al., 2022).
In research from Sitthipon et al. (2022) …
Bibliography
Sitthipon, T., Limna, P., Jaipong, P., Siripipattanakul, S., & Auttawechasakoon, P. (2022). Gamification Predicting Customers’ Repurchase Intention Via E-Commerce Platforms Through Mediating Effect of Customer Satisfaction in Thailand. Review of Advanced Multidisciplinary Sciences, Engineering & Innovation, 1(1), 1–14.
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The Health Belief Model Explaining Behavioural Changes Among Thai People: A Qualitative Case Study of Khlong Phon Subdistrict Municipality, Krabi in Thailand
Pongsakorn Limna, Tamonwan Sitthipon, Sutithep Siripipattanakul, Parichat Jaipong, Pichakoon Auttawechasakoon
Abstract
This study identifies the essentials of the health belief model affecting behavioural changes among healthcare staff of the Department of Public Health and Environment, Khlong Phon Subdistrict Municipality, Khlong Thom, Krabi, Thailand. The qualitative approach was employed in in-depth interviews with six respondents. The data was analysed using content analysis and NVIVO software for interpretation. The results reveal that the health belief model comprising perceived susceptibility and perceived severity can explain behavioural changes among healthcare staff of the Department of Public Health and Environment, Khlong Phon Subdistrict Municipality, Khlong Thom, Krabi, Thailand. Perceived susceptibility is related to regularly following the updated COVID-19 news and the risk of contracting COVID-19 at work and elsewhere. Perceived severity is an association with the perceptions of COVID-19 severity and the impacts of COVID-19 on lives, their family members’ safety, and income. It also reveals that perceived susceptibility and perceived severity influence individuals’ behavioural changes. Moreover, perceived COVID-19 vaccination and preventive COVID-19 protocols are necessary to recover from the pandemic in Thailand. The implication could be applied to any sector to enhance behavioural changes among Thai people and other citizens worldwide. The recommendation is to consider a quantitative study in a large sample for further research.
Keywords: health belief model, perceived susceptibility, perceived severity, COVID-19 perceptions and worries, behavioural changes
In-text Citation
According to new research… (Limna, Sitthipon, et al., 2022).
In research from Limna, Sitthipon, et al. (2022) …
Bibliography
Limna, P., Sitthipon, T., Siripipattanakul, S., Jaipong, P., & Auttawechasakoon, P. (2022). The Health Belief Model Explaining Behavioural Changes Among Thai People: A Qualitative Case Study of Khlong Phon Subdistrict Municipality, Krabi in Thailand. Review of Advanced Multidisciplinary Sciences, Engineering & Innovation, 1(15), 1–15.
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Telemedicine Consultations Among Healthcare Providers and Patients During the COVID-19 Pandemic: A Review Article
Pongsakorn Limna, Sutithep Siripipattanakul, Tamonwan Sitthipon, Parichat Jaipong, Pichakoon Auttawechasakoon
ABSTRACT
Telemedicine or telehealth technology is the practice of providing health care and exchanging health-related data across geographical boundaries. It is not a new or unique field of medicine. Telemedicine episodes can be classified by the following characteristics: (1) the nature of the interactions between patients and experts (live or prerecorded); and (2) the type of information transmitted (e.g. text, audio, video). By contrast, most telemedicine is now practised in developed countries. Additionally, interest in telemedicine is growing in developing countries as the public becomes more adept at utilising novel technologies in daily life. Evolving health care applications are reshaping when, where, and how patients and physicians interact. Thus, this review article aims to discuss the usage of telemedicine or telehealth technology for consultations between healthcare providers and patients during the COVID-19 pandemic.
Keywords: telehealth, telemedicine, healthcare providers, patients, COVID-19
In-text citation
According to new research… (Limna, Siripipattanakul, Sitthipon, Jaipong, et al., 2022).
In research from Limna, Siripipattanakul, Sitthipon, Jaipong, et al. (2022) …
Bibliogaphy
Limna, P., Siripipattanakul, S., Sitthipon, T., Jaipong, P., & Auttawechasakoon, P. (2022). Telemedicine Consultations Among Healthcare Providers and Patients During the COVID-19 Pandemic: A Review Article. Review of Advanced Multidisciplinary Sciences, Engineering & Innovation, 1(1), 1–8.
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A Conceptual Review On the Relationship Between Management Innovation, Technological Innovation, Innovation Climate and Organisational Performance
Pongsakorn Limna, Sutithep Siripipattanakul, Tamonwan Sitthipon, Parichat Jaipong, Pichakoon Auttawechasakoon
ABSTRACT
Innovation is the process of creating and marketing something new. Thus, an important and beneficial way to create the innovations is the management innovation and technological innovation to create a working innovation climate. In general, organisational performance is the outcome of management innovation, technological innovation and innovation climate. Thus, the relationship between innovations (management, technology, climate innovation) and organisational performance is essential to research. This study reviewed the conceptual model of the relationship between management innovation, technological innovation, innovation climate and organisational performance. This research identifies the link between measurements regarding their efforts to increase organisational performance during the technological transformation era. The theoretical framework is shown in this review article.
Keywords: management innovation, technological innovation, innovation climate, organisational performance, review
In-text citation
According to new research… (Limna, Siripipattanakul, Sitthipon, Jaipong, et al., 2022a).
In research from Limna, Siripipattanakul, Sitthipon, Jaipong, et al. (2022a) …
Bibliogaphy
Limna, P., Siripipattanakul, S., Sitthipon, T., Jaipong, P., & Auttawechasakoon, P. (2022a). A Conceptual Review On the Relationship Between Management Innovation, Technological Innovation, Innovation Climate and Organisational Performance. Review of Advanced Multidisciplinary Sciences, Engineering & Innovation, 1(1), 1–10.
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The Mediating Effect of Job Satisfaction Between the Relationship of Ethical Change Management and Organisational Performance in Thailand
Pongsakorn Limna, Tamonwan Sitthipon, Sutithep Siripipattanakul, Parichat Jaipong, Pichakoon Auttawechasakoon
ABSTRACT
This study examines the mediating effect of job satisfaction between the relationship of ethical change management and organisational performance in Thailand. The online survey was distributed through convenience sampling for seven-sector employees. The data were analysed using SPSS Version 27 and ADANCO 2.3 for hypothesis testing. The results reveal that job satisfaction is a significant mediator between the ethical change management model and organisational performance. Moreover, ethical change management can explain job satisfaction better than organisational performance. However, the assumption confirmed the mediating role of job satisfaction. Entrepreneurs, managers and strategic planners should pay attention to ethical change management. The implications could be applied to ethical change management in any sector because it relates to job satisfaction and improves organisational performance. The recommendation is to expand more sampling into several sectors. Also, a qualitative study could explain the importance of ethical change management in the relationship of organisational performance through the mediator role of job satisfaction.
Keywords: ethical change management, job satisfaction, organisational performance, ethical behaviour, ethical decisions
In-text citation
According to new research… (Limna et al., 2022).
In research from Limna et al. (2022) …
Bibliography
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