ABOUT THE JOURNALS

IJBMC Journals are the open-access peer-review journals, which comprise of high quality multidisciplinary reviews in the field of social sciences aimed at academicians, researchers and postgraduate students within South East Asia and beyond. These journals provide excellent platforms for multi-disciplinary research and scholarship on business management, marketing, communication and other behavioral sciences related themes and topics. They publish articles which are of a multi-disciplinary, interdisciplinary, and internationally significant in nature; which are committed to making a positive social impact through original and thoughtful scholarship. The journals will be published in January, March, April, June, July, September, October and December.

AIMS AND SCOPE


The International Journal of Business, Marketing and Communication (eISSN:2785-8413) provides an excellent platform for multi-disciplinary research and scholarship on business management, marketing and communication related themes and topics. It publishes articles which are of a multi-disciplinary, interdisciplinary, and internationally significant in nature; which are committed to making a positive social impact through original and thoughtful scholarship. With contributions from around the globe, the journal includes empirical, conceptual and methodological articles across the full range of business and management disciplines as follows; Business Ethics, Communications, Entrepreneurship, Business Economics, Business Improvement & Change, Corporate Responsibility & Sustainability, Digital Media, General Management, Leadership etc.

Publication Frequency : April, July, October, December

IJBMC Vol.1 (3) December 2021
Factors affecting consumer’s purchase intention of chatbot commerce in Thailand
Supakchaya Nuanchaona, Supaprawat Siripipatthanakul, Wasutida Nurittamont, Bordin Phayaphrom

Malaysian consumers’ purchase intention towards online seafood shopping amid pandemic: The moderating role of the Covid-19 risk perception
Wong Yip Hing, Chok Nyen Vui

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AIMS & SCOPE

The International Journal of Behavioral Analytics (eISSN : 2785-9363) is a bilingual journal (English/Malay-Indonesian language) that focuses on individual and organizational behavioral analytics that is an important vehicle for digital development in today’s corporate and business world to plan strategies for conversion, engagement, and retention in the strategic long run. The scope of this journal is quantitative and qualitative in nature, contemporary study and aims to harness the power of big data and data analytics to predict future organizational and consumer behavior and promote digital lifestyle.

Publication Frequency : January, March, June, September
Current Issue : IJBA Vol.1 (2) September 2021

A conceptual review on the mediating effect of patient satisfaction towards patient loyalty in the dental practice in Thailand
Supaprawat Siripipatthanakul, Chok Nyen Vui

Dental practice-related factors and patient loyalty in dental clinics, Laem Chabang, Thailand : The mediating role of patient satisfaction
Supaprawat Siripipatthanakul, Chok Nyen Vui

The role of big data analytics in influencing artificial intelligence (AI) adoption for coffee shops in Krabi,
Thailand
Pongsakorn Limna, Supaprawat Siripipatthanakul, Bordin Phayaphrom

The implementation of business intelligence using data analytics and its effects towards performance in hotel industry in Thailand
Panithan Tong-On, Supaprawat Siripipatthanakul, Bordin Phayaphrom

Effect of electronic word of mouth (e-WOM) and perceived value on purchase intention during the COVID-19 pandemic: the case of ready-to-eat food
Wannalak Sosanuy, Supaprawat Siripipatthanakul, Wasutida Nurittamont, Bordin Phayaphrom

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