IJBA Volume 2, Issue 3, 2022


A case study on foreign acquisitions of Geely Auto: From zero to hero
Lewes Lim

Over the years, Geely has experienced failures, challenges, and successes. The company went from low- quality cars to new advance technology products such as electric cars. Geely will employ highly automated advanced manufacturing systems, including artificial intelligence and robotics with an innovative Digital Marketing Transformation concept. This case study aims to review the effectiveness of Post Geely acquisition’s plan to enhance Geely’s self- reliance and global competitiveness. This case study suggests the need for a review of the business strategy given the challenges imposed by climate change having an impact on the automotive industry. To develop the necessary long-term competitive advantage, the company needs to evaluate the potential impact of the Electric Vehicles (EVs) market and Internet of Things (IoT) with 5G Technology.

Keywords: digital marketing transformation, augmented reality (ar), virtual reality (vr), mixed reality (mr), mergers & acquisitions

Lim, L. (2022). A case study on foreign acquisitions of Geely Auto: From zero to hero. International Journal of Behavioral Analytics, 2(3), 1–10.

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Effect of work-family conflict on employee’s psychological well-being: Role of emotional intelligence
Nurhafizah Zainal, Nor Nazeranah Omar Din, Mahalasmi Radhakrishnan

The main objective in this study is to examine the moderating role of emotional intelligence on the relationship between work-family conflict and psychological well-being among employees in Malaysian service industry. The present study adopted Role Theory and Conservation of Resource Theory as the underpinning theories for its proposed conceptual framework. Based on the positivist paradigm, this study employed a quantitative method through questionnaires distribution. The data was obtained from the service employees sample (n = 250) in the area of Selangor and Klang Valley, Malaysia. The Structural Equation Modeling (SEM) analysis results suggested that work-family conflict contributes significantly to employee’s psychological well-being. Meanwhile, emotional intelligence plays a significant role in moderating the relationship between work-family conflict and employee’s psychological well-being.

Keywords: work-family conflict, psychological well-being, emotional intelligence, Role Theory, Conservation of Resource Theory

Nurhafizah, Z., Nor Nazeranah, O. D., & Radhakrishnan, M. (2022). Effect of work-family conflict on employee’s psychological well-being: Role of emotional intelligence. International Journal of Behavioral Analytics, 2(3), 1–25.

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A Case Study on Talent Shortage and Talent War of True Corporation, Thailand
Parichat Jaipong, Chok Nyen Vui, Supaprawat Siripipatthanakul

This case study explains talent retention in convincing to remain with the True Corporation in Thailand. The secondary data were analysed using the documentary method and content analysis through systematic review. It reveals that talent retention can be influenced by performance-based training, compensation, motivation, hard work, career advancement, and the provision of benefits. The company employs talent retention strategies, policies, and practices to prolong the employment of high-performing employees in human resource management. Retaining talented employees is all about preventing their departure. Therefore, the company places a high value on compensation and benefits policies that can expect to maintain a high employee retention rate. Consequently, compensation plays a crucial role in maintaining the motivation and productivity of the company’s workforce, resulting in greater job satisfaction and organisational commitment. Because talented employees have a greater impact and contribution than others, the costs associated with their loss are significantly higher.

Keywords: talent shortage, change management, digitalisation, human resources, talent retention

Jaipong, P., Nyen Vui, C., & Siripipatthanakul, S. (2022). A case study on talent shortage and talent war of True Corporation, Thailand. International Journal of Behavioral Analytics, 2(3), 1–12.

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