IJBA Volume 2, Issue 4, 2022


Do people still have high intention to travel during post-covid period in China? The role of destination marketing
Jiaojiao Zhao

This paper aims to review the destination marketing and the changing behavioral intention to travel during post-COVID period. The recovery and boom of the tourism industry becomes increasingly important due to its pivotal status, and the study of marketing strategies provides academic support and evidence for the policy makers in the tourism industry in the post-pandemic era. However, the operationalization of the smart destination concept and implementation of roles and functions of destination strategies remain poorly understood. This study brings an inter-disciplinary perspective including management. The research on the relationship between smart destination marketing policy and the intention of tourists ensures the destination to emerge as an integrated place physically and technically, and improves the quality of life for residents. The contributions made in this article acts as a provider for tourism agencies with a better comprehension and evaluation. In the meantime, it contributes with the improvement of the experience and expectancy of tourists during and after their travel.

Keywords: tourism; destination marketing; travel intention; travel behavior; post-COVID

Zhao, J. (2022). Do people still have high intention to travel during post-covid period in China? The role of destination marketing. International Journal of Behavioral Analytics, 2(4), 1–11.

In-text citation
(Zhao, 2022)

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The impact of Covid-19 on SMEs in the food industry in Malaysia
Pooja Beesoon, Mamata Bhandar

A pandemic is not a new phenomenon in the society as it has been present previously in history. However, COVID-19 is a time where many of us are experiencing a pandemic for the first time. Since its apparition in the beginning of the year 2020, COVID-19 has shown various negative effects on the society and the world’s global economy. Continuous lockdowns and movement control orders imposed by the government have brought many changes when compared to how the world used to function and these have impacted the economy and its stakeholders. This qualitative study revealed that cash flow challenges, consumer behaviour and market demand, operation disruption, increased operating costs and new strategies were the main impacts on the Covid-19 on the SMEs in the food service industry in Malaysia. Hence, this study could contribute to SMEs and future entrepreneurs in implementing training programs, which could polish their skills and prepare them for future possible pandemics.

Keywords : pandemic, COVID-19, food service industry, SME, Malaysia

Pooja, B., & Mamata, Bhandar. (2022). The impact of Covid-19 on SMEs in the food industry in Malaysia. International Journal of Behavioral Analytics, 2(4), 1–14.

In-text citation
According to new research … (Pooja & Mamata, 2022)
In research from Pooja & Mamata … (2022)

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The influence of leadership skills on organizational management: a conceptual review
Liu Yi, Nur Zulaikha

In today’s extremely competitive and dynamic economic world, great managers are a necessity for any corporate organization. Leadership is a concept that is a multifaceted and complicated phenomenon, and It is found that the leadership style is having a direct relationship with organizational management and organizational performance. With this view in mind and based on Katz’s leadership theory, this conceptual paper proposes that a skills-based view of leadership recognizes the true potential of leaders suitable for impactful organizational management. To be successful, people merely have to put in the effort to acquire the qualities of a good leader. This is promising for those who want to succeed but lack the qualities or intrinsic skills advocated by the other leadership philosophies. A skills-based leadership theory makes it simple to choose a manager by making a list of each candidate’s abilities in crucial areas.

Keywords: Katz’s leadership theory, leadership philosophies, leadership style, organizational management, skill-based leadership

Yi, L., & Zulaikha, N. (2022). The influence of leadership skills on organizational management: a conceptual review. International Journal of Behavioral Analytics, 2(4), 1–8.

In-text citation
According to new research … (Yi & Zulaikha, 2022)
In research from Yi & Zulaikha … (2022)

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The influencing factors of consumers’ attitudes towards green food : a case of Henan Province, China
Wang Jiaojiao, Shuhaimi Mohd Sauh, Chok Nyen Vui

The green food has been developing for years and is being recognized by more and more consumers in China. The demand for green food is also growing in the market. As China develops in sync with global economic integration and its domestic consumption is directed towards greater fulfillment and comfort. Over this course, great changes have occurred to the lifestyles of China residents, especially reflected in the higher requirement on the quality of agricultural products and food and in the increasing demand for pollution-free food and green food. With insights from the perspective of consumers in Henan Province, this paper attempts to discuss consumers’ attitudes towards green food and their influencing factors mainly from the perspective of the consumer lifestyles, environmental concerns and ecological perception of consumers and prices of green food.

Key words: green food, consumers’ attitudes, consumers’ lifestyles, influencing factors

Jiaojiao , W., Shuhaimi , M. S., & Chok , N. V. (2022). The influencing factors of consumers’ attitudes towards green food : a case of Henan Province, China. International Journal of Behavioral Analytics, 2(4), 1–6.

In-text Citation
(Jiaojiao et al., 2022)