IJBMC Volume 2, Issue 2, 2022


Determinants of China graduates’ employability through personal development performance for China employment market
Gong Yu Ting, Chok Nyen Vui

This conceptual paper aims to raise awareness of the factors that affect the employability of Chinese overseas graduates from around Asia countries to work in their motherland country, China. It explores a few factors that affect the employment adaptation of graduates in training, previous educational activities, communication skills, language ability, and internships and their impact on personal development performance. This article also will attempt to analyze the current situational factors of the competitive condition facing young China graduates who graduated from overseas universities to enable them securing employment in China, as well as employment opportunities and job search preferences by the employers, in order to provide a referral point for job seekers and act as a basis for employers to hire overseas graduates. To improve the employment adaptation of new and young graduates on the employment, university programs should focus on learning outcomes related to soft skills development and English proficiency when applying for jobs.

Keywords : educational, communication skills, language ability, internships, employment adaptation

Yu Ting, G., & Nyen Vui, C. (2022). Determinants of China graduates’ employability through personal development performance for China employment market. International Journal of Business, Marketing and Communication, 2(2), 1–7.

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Factors affecting academics’ work engagement: a case of higher education institutions in Xinjiang, China
Ganlu, Chok Nyen Vui, Ridzuan Masri

Ganlu, & Nyen Vui, C. (2022). Factors Affecting Academics’ Work Engagement: A Case of Higher Education Institutions in Xinjiang, China. International Journal of Business, Marketing and Communication, 2(2), 1–14.

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For a long time, the management of academics in colleges and universities has focused on specific tasks such as performance assessment, professional title evaluation and employment, and salary promotion. College teachers are prone to depression, anxiety, burnout, and other psychological problems due to work pressure.  These factors are not only having a direct impact on their own smooth development, but also is related to the level of talent training and the quality of higher education development. Their work engagement level is not only affected by the external support and material incentives given by the organization, but also by their own happiness in the process of teaching. Therefore, teacher’s work engagement has become a research hotspot This paper attempts to summarize and analyze the previous research results, the methodology used in this research is the primary data where the questionnaire administration is being used as a quantitative research method to collect the data from the respondents in this research. The findings of this study have been expected to study the factors which are perceived organizational support, well-being on work engagement among academics in higher education institutions in Xinjiang, China. Thus, the teachers who work at universities, colleges or any form of higher education institutions are being focused on this research. Furthermore, this research has been focused on the discussion of perceived organizational support, well-being in order to make some theoretical reflections and practical explorations on the current level, influencing factors and mechanism of work engagement of college teachers.

Keywords: University academics; perceived organizational support; psychological well-being; work engagement

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The influence of the Covid-19 pandemic and the Movement Control Order (MCO) on consumer purchase decisions
Hafizah Omar Zaki, Nurul Atasha Jamaludin, Dahlia Fernandez, Nadzirah Rosli, Elaina Rose Johar

The purpose of this study is to investigate the impact of the Covid-19 pandemic and the Movement Control Order (MCO) on consumer behaviour and purchasing decisions in Malaysia. This research was completed in October of 2020. As study participants, 96 male and female users were chosen. In this study, quantitative methods are used to collect data by distributing questionnaires online using the Google Form application. The data collected from the study participants were analysed using Jamovi software version 1.6.8. Based on the study’s findings, it is possible to conclude that respondents responded differently to both variables, namely consumer behaviour and purchase decision-making during the Covid-19 pandemic situation and the MCO. The researcher discovered that the independent variable, consumer behaviour, has a large and positive effect on the dependent variable, purchasing decisions during the Covid-19 pandemic situation. This study provides a clear picture of how changes in consumer behaviour affect consumer purchasing decisions during the Covid-19 pandemic situation and the MCO in Malaysia.

Keywords: COVID-19, MCO, consumer behaviour, purchasing decision, Malaysia

Hafizah, O. Z., Nurul Atasha, J., Dahlia, F., Nadzirah, R., & Elaina, R. J. (2022). The influence of the Covid-19 pandemic and the Movement Control Order (MCO) on Consumer Purchase Decisions. International Journal of Business, Marketing and Communication, 2(2), 1–9.

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Organisational change management for inclusive growth at Microsoft: A case study
Kiran S. Pillai, Chok Nyen Vui

This conceptual paper discusses the leadership strategy at Microsoft which announced the pillars of the new strategic direction: customer obsession, diversity and inclusion, and the idea, captured in the phrase “one Microsoft,” that everyone needed to pull in the same direction. The current pressing challenges at Microsoft includes maintaining competitive advantage in a crowded and competitive market, attracting and retaining talented workforce, and choosing the right CSR projects, sustainability and supporting causes. The key directions needed were identified as to drive cultural change from top to bottom, and get the right team in the right place, and more influence to be given to individual managers, allowing them to more freely cooperate or innovate their products. In order to implement a few elements of this new strategic direction, a few popular change management models were evaluated, including Kotter’s eight steps for leading organisational change, the Kurt Lewin model methodology of the hard systems of change management, and methodology of the soft systems of change management. Considering the people centric nature of the implemented required, the author recommends using the Soft System Change Management Model in this case study.

Keywords: soft system change management, inclusive growth, leadership management, people managment

S. Pillai, K., & Nyen Vui, C. (2022). Organisational change management for inclusive growth at Microsoft: A case study. International Journal of Business, Marketing and Communication, 2(2), 1–12.

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