IJBMC Volume 2, Issue 3, 2022

INTERNATIONAL JOURNAL OF BUSINESS, MARKETING AND COMMUNICATION

Green service innovation, organizational flexibility, and empowerment for human resource efficiency: a case of public sector in Beijing, China
Li Fang Zhou

Abstract
This paper aims to observe the determinants of empowerment towards the prediction of human resource efficiency in public sector, China and explicate the role of empowerment and the potential mediation role of empowerment. With the prediction that the empowerment role in mediating the determinants and the subject of investigation is worth to call for a further investigation. Hence, the main motive of the study focusses on the mediation of empowerment role in two ways; (i) empowerment mediate the green service innovation and human resource efficiency in public sector and (ii) empowerment mediate the organizational flexibility and human resource efficiency in public sector. The context of the study in the scope of Beijing state of China, which also justified as the capital city of China that concentrated with public services and agencies in governing the administration matters throughout the country.

Keywords: service innovation, organizational flexibility, empowerment, Human resource efficiency, China

Bibliography
FangZhou, L. (2022). Green service innovation, organizational flexibility, and empowerment for human resource efficiency: a case of public sector in Beijing, China. International Journal of Business, Marketing and Communication, 2(3), 1–11.

In-text citation
(FangZhou, 2022)

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A review on human resource efficiency in public administration of China
Li FangZhou,Li Changqiang, Zhang Zhilin

ABSTRACT
This paper conceptually explains public administration and its development in China and explains how its human resource efficiency and effectiveness can be improved. Using secondary data, this paper will also discuss the growth level of public administration from the last 70 decades until now and the issues that plague its human resources. Through a comprehensive literature study, it was found that the socio-economic environment is a very important driving factor that drives progress in public administration on a large scale in China. This paper is an initial overview of the comprehensive study that will be conducted by the researcher and the outcome of this research will give a true picture of the effectiveness and efficiency of its human resource efficiency and effectiveneness in the public administration in post-covid China after the large-scale opening of country borders, which will certainly provide a broader perspective and understanding to the public and the stakeholders.

Keywords : Human resources efficiency, public administration, China, professional group, strategic policies

Bibliography
FangZhou, L., Changqiang, L., & Zhilin, Z. (2022). A review on human resource efficiency in public administration of China. International Journal of Business, Marketing and Communication, 2(3), 1–6.

In-text citation
(FangZhou et al., 2022)

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Review on the role of social media influence on the emotional intelligence of women entrepreneurs in Malaysia
Pooja Beesoon, Chok Nyen Vui

ABSTRACT
This concept paper will explicate the influence of social media on emotional intelligence of woman entrepreneurs in Malaysia. The presence of social media has formed a multi-dimensional landscape for consumers, citizens, businesses, governments and organizations to connect and engage simultaneously. After the entire world was hit by the Covid-19 pandemic, the women’s involvement in entrepreneurship is growing rapidly in Malaysia. To the authors’ interest, only few academic studies were conducted on the influence of social media on emotional intelligence of Malaysia women entrepreneurs, Daily, various contents are shared on social networking sites by users, reaching audiences worldwide with far-reaching implications. Therefore, this paper answers the call for a better understanding of women entrepreneurs in Malaysia and how social media is influencing them. Using literature survey, it is found that social media plays an important role in influencing how woman entrepreneurs shape their mind set in developing entrepreneurial strategy.

Keywords: women entrepreneurs, social media usage, emotional intelligence, leadership, entrepreneurial competencies

Bibliography
Pooja , B. (2022). Review on the role of social media influence on the emotional intelligence of women entrepreneurs in Malaysia . International Journal of Business, Marketing and Communication, 2(3), 1–8.

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A conceptual review of how intercultural communication implies on innovative work behavior for organizational performance in food and beverages industry
Shahrul Nizam Bin Yunos

ABSTRACTS
In Malaysia, the food and beverage business has evolved into a smart manufacturing system as a result of an intense rivalry between manufacturing enterprises in the food and beverage sector. This literature study establishes a connection between intercultural communication, leadership, innovation working behaviour and organisational performance. Although the study of business communication on sustainable performance in the Malaysian food and beverage sector, but there is still lacking. This paper aims to fill the void by proposing a preliminary conceptual approach to the combined cultural communication that led to innovation work behaviour and organisational performance is worth for an in-depth investigation. The subsequent quantitative study will be based on data gathered from staff personnel who are acquainted with the operational stages of the business and are actively employed. This study predicts the significance of inter-cultural communication management strategies for the success of sustainable performance.

Keywords: intercultural communication, innovative work behavior, social media, organizational performance, food and beverages

Bibliography
Yunos, Shahrul Nizam (2022). A conceptual review of how intercultural communication implies on innovative work behavior for organizational performance in food and beverages industry . International Journal of Business, Marketing and Communication, 2(3), 1–6.

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According to new research … (Shahrul, 2022)
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Amankwaa, A., Susomrith, P., & Seet, P. S. (2022). Innovative behavior among service workers and the importance of leadership: evidence from an emerging economy. The Journal of Technology Transfer, 47(2), 506-530.

Cao, Y., Ajjan, H., Hong, P., & Le, T. (2018). Using social media for competitive business outcomes: An empirical study of companies in China. Journal of Advances in Management Research, 15(2), 211–235. doi:10.1108/JAMR-05-2017-0060

Kosareva, L., Evreeva, O., & Zakirova, O. (2019). Formation of language competence: Modern issues and strategies in the area of cross-cultural communication. Space and Culture, India, 7(3), 149-159. https://doi.org/10.20896/saci.v7i3.525

Porkodi, S. (2022). Leadership Approaches for Post-Covid Recovery: A Systematic Literature Review. European Journal of Business and Management Research, 7(3), 1-11.

Saleem, S., Tufail, M., & Mahesar, H. (2017). The role of social media in promoting innovative behavior at workplace. Grassroots, 51(2), 33-49. Retrieved from https://www.researchgate.net/

Schaupp, L. C., & Bélanger, F. (2014). The value of social media for small businesses. Journal of Information Systems, 28(1), 187–207. doi:10.2308/isys-50674

Walden, J., Jung, E. H., & Westerman, C. Y. K. (2017). Employee communication, job engagement, and organizational commitment: A study of members of the Millennial Generation. Journal of Public Relations Research, 29(2-3), 73‐89. https://doi.org/10.1080/1062726X.2017.1329737

The composition and countermeasures of MSMEs salary during the COVID-19 outbreak in Shanghai, China
Song Chunzheng

ABSTRACT
This paper aims to explore the problems on the composition and countermeasures of MSMEs Salary during the COVID-19 outbreak. The company enterprise is selected as the analysis object on behalf of the MSMEs . In theory, by querying the relevant literature, it lays a theoretical foundation for the study through the on-site survey, to understand the collection of the relevant data of some shanghai MSMEs, using questionnaire survey and statistical analysis to analyze some Shanghai MSMEs’ salary problems in management. The analysis results show that the salary management of some Shanghai MSMEs are unreasonable, the employee satisfaction is not high. The results indicate that most of the participating enterprises have been severely affected and they are facing several issues such as financial, supply chain disruption, decrease in demand, reduction in sales and profit, among others. Besides, over 70% of enterprises were neither prepared nor have any plan to handle such a situation. Therefore, the salary of the company fluctuates in different ranges.

Keyword: COVID-19, MSME, salary satisfaction, supply chain, financial profit

Bibliography
Chunzheng, S. (2022). The composition and countermeasures of MSMEs salary during the COVID-19 outbreak in Shanghai, China. International Journal of Business, Marketing and Communication, 2(3).

In-text citation
According to new research … (Chunzheng, 2022)
In research from Chunzheng … (2022)

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