IJBMC Journal Issues
IJBMC Vol.1 (1) April 2021
ABSTRACT : Strategic planning and implementation are important elements in achieving goals of the organization. Strategic plan implementation is affected by various factors. Those factors will determine the success of the implementation of the strategic plan. The main objective of this study was to identify the key success factors influencing the strategic plan implementation in organizations. For that purpose, a company in Sri Lankan plantation industry was selected and the case company is Bogawantalawa Tea Estate PLC (BTE). The study’s objectives include determining to what extent the Corporate Leadership, Competitive strategy, Strategic Human Resource Management Process and Corporate culture influence the strategic plan implementation in BTE. The company failed in several times in implementing strategies due to the factors ; its culture, lack of competitive strategy, lack of strategic HR and poor corporate leadership. Hence it is required to address these issues by way of a study. For the study secondary data have been used due the limitations of collecting primary data. The comprehensive literature review was conducted and the researcher developed a conceptual framework for the key success factors affecting to the strategic plan implementation. Those factors were corporate leadership, Strategic HRM, competitive strategy and corporate culture. The researcher proposed the value addition strategy in achieving competitive strategy. Finally, the researcher has given the recommendations based on the conceptual framework which will lead to the successful strategy plan implementation.
Keywords: Strategic Planning, Strategy Implementation, Corporate Leadership, Competitive Strategy, Corporate Culture, Strategic Human Resource Management
Dilini, K. S. (2021). Key Success Factors Affecting Strategic Plan Implementation: A Case Study of Bogawantalawa Tea Estate PLC in Plantation Industry Sri Lanka. International Journal of Business, Marketing and Communication, Vol. 1(1), 1–15.
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In research from Dilini (2021) …
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Covid-19 Pandemic as an External Threat: A Case of AirAsia
Ratnayake Dilanka Kamali
ABSTRACT : This conceptual paper outlines the strategic management process of AirAsia. A short company background is followed by a strategic analysis of the company itself and its environment in an elaborate literature review, and then identifying the tools that would be used in formulating different levels of strategies, both corporate as business. This paper highlights how the airline has and will benefit from the strategic management process. This study is concluded by discussing issues related to the mitigation function of AirAsia in a world crisis of COVID’19 pandemic, and the implementation of a mitigation plan once the necessary precautions are taken. Furthermore, an issue related to the leadership management in AirAsia corporate Structure will also be discussed.
Keywords : Strategic Management Process, Air Asia, Corporate Strategy, Mitigation, Covid-19
Kamali, R. D. (2021). Covid-19 Pandemic as an External Threat: A Case of AirAsia. International Journal of Business, Marketing and Communication, Vol. 1(1), 1–11.
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Das, K. N. (2020). AirAsia CEO Fernandes and chairman step aside as Airbus bribery allegations probed. Available at https://www.channelnewsasia.com/news/business/airasia-ceo-tony-fernandes-chairman-step-aside-bribery-probe-12386938
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Price, Michael Jay (2017). Strategies for Mitigating Low-Cost Airlines’ Passenger Complaints. Available at https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=5578&context=dissertations
Medical Technology and the Fourth Industrial Revolution
ABSTRACT : The fourth industrial revolution was announced at the World Economic Forum in 2016 and is anticipated to introduce many drastic changes across all sectors. The healthcare system is one area that will be significantly affected as society moves away from the field of domestic to industry towards self-preservation. Many innovations have already been identified and researchers are actively perfecting their algorithms and the application of various concepts in patient care. The paper explores the different aspects of the fourth industrial revolution that are related to healthcare, and how they can be used to help to improve problems faced in the Malaysian healthcare system. Over the past decade, Malaysia has made tremendous strides in this sector and successfully managed to expand access of care and improve sanitary conditions for all residents. At present the leading causes of mortality in the country are non-communicable illnesses. The Ministry of Health reports that there is an increase in the number of patients that are affected by chronic conditions and the healthcare system is currently facing a problem with the shortage of staff. Medical technologies such as telemedicine and sensors that facilitate remote care can aid in addressing this problem; however, there are several factors that either promote or stagnate this process. Using the diffusion of innovation theory, the paper further elaborates on these areas, and provides suggestions on how to overcome some obstacles.
Keywords : IR4, Malaysia, Innovation, Medical Technology, DOI
Krishnan, Vicknesh (2021). Medical Technology and the Fourth Industrial Revolution. International Journal of Business, Marketing and Communication, Vol. 1(1), 1–13.
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Online Dating in Digital Era: Based on Women’s Perspective on Tinder Application
Nur Shazana Abdul Rani, Sarah Eliza Zanuldin
ABSTRACT : Online Dating (or Internet dating) is a system that enables people to find and introduce themselves to new personal connections over the Internet, usually with the goal of developing personal, romantic, or sexual relationships. Many women nowadays have been using social media platform to find their potential partner. However, some women feel that online dating application is not safe to find potential partner because of the stranger’s that is on the dating application. There are positive and negative feedback when it comes to using tinder application, the researcher explores what are the women’s perspective on tinder application. The method that the researcher used to conduct this research was in-depth interviews to collect data. Twenty respondents who is known as tinder users are selected to be interview by the researcher and the respondent will be interviewed with the semi-structured questions that is prepared. All the data and information will be transcribing (verbatim) and thematic data analysis is used to sort out all the data and information. In particular, the findings highlight the negative and positive perspectives that women have on tinder application and their knowledge on how to use tinder application.
Keywords: Social media, Online dating application, Tinder, Women’s perspective, Qualitative
Nur Shazana, A. R., & Sarah Eliza, Z. (2021). Online Dating in Digital Era: Based on Women’s Perspective on Tinder Application. International Journal of Business, Marketing and Communication, Vol. 1(1), 1–9.
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ABSTRACT : This paper attempts to conceptually explain the relationship between the independent variables (performance appraisal, training and motivation, team work, compensation and selective hiring), the mediating variable (job satisfaction) and the dependent variable (job performance). This paper also explains job satisfaction as the mediating variable and its effect on the relationship between the independent variables and job performance in an organization. A framework is constructed to suggest the relationship between the independent variables, job satisfaction and job performance. There are also some suggestions on how to overcome the issues of the related study. The results of this study is being summarized in the conclusion of the term paper.
Keywords: Performance Appraisal, Training and Motivation, Team Work, Compensation, Selective Hiring, Job Satisfaction, Job Performance
Yi, C. X. (2021). The Strategic Human Resource Management in Responding to the Job Performance in an Organization. International Journal of Business, Marketing and Communication, Vol. 1(1), 1–8.
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Abstract : The answer to address these challenges is one where a vision of the future in which new business and care value-based delivery models, aided by digital technologies, may help to solve today’s problems and to build a sustainable foundation for affordable, accessible, high quality healthcare. This vision requires a paradigm shift in focus away from a patient-centred care (sick care) to one of person-centred care, which supports wellbeing, prevention, and early intervention. The integration of all health sectors, into “clusters” of public-private healthcare service providers, is driving innovation to be more equitable, accessible, and affordable. This conceptual paper will explicate the experience of Malaysian Government through its Ministry of Health in containing Covid-19 outbreak in Malaysia.
Keywords : Covid-19, pandemic, big-data, telemedicine, sustainability
Jebaraj, A. (2021). Challenges and Opportunities in Transforming Malaysian Health Care through Integrative Strategic Planning: A Case of Malaysian Healthcare Organization in the Post-Covid Environment. International Journal of Business, Marketing and Communication, Vol. 1 (1), 1–8.
According to new research… (Jebaraj, 2021).
In research from Jebaraj (2021) …
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