IJBMC Journals

Malaysia oil and gas industry: The impact of enterprise risk management implementation framework on business resilience
Shamsul Bahri Sulasi

ABSTRACT : Oil and gas industry is inherently risky; filled with constant volatility, uncertainty, complexity and ambiguity. Hence, more than any other industries, risk management is imperative. Risk management which mainly involves predicting the unpredictable of known unknown and unknown unknown, can be treated as an essential element for creating, protecting and sustaining enterprise value in terms of cost, time and quality. However, despite existing efforts to institutionalize systematic risk management within oil and gas industry, the application is still limited. Given such limited application, oil and gas companies are a risk of value loss due to amongst others failure in project deliverables due to cost overruns, delays and sub-standard performances. Therefore, this research aims to investigate the current practice of risk management in the Malaysian oil and gas industry towards strengthening organizational resilience through sustainable value creation and protection. The research expands on existing research on Value-Enhancing ERM and Business Performance Enhancing ERM frameworks. Findings and recommendation from the study which will tap into current Malaysia Oil & Gas players are expected to be of novelty use to the companies in charting their strategy and plan to create, protect and sustain enterprise value.

Key words: enterprise risk management, resilience, value-enhancing, OPEC, O&G

Bibliography
Sulasi, Shamsul Bahri (2021). Malaysia oil and gas industry: The impact of enterprise risk management implementation framework on business resilience. International Journal of Business, Marketing and Communication, Vol 1(2), 1-13.

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The impact of Covid-19 towards upstream tourism industry chains: Malaysia’s experience
Danesh Jegajothy, Jamuna Wabalakersinan

ABSTRACT : The Covid-19 pandemic has a great significant effect on Malaysian tourism related industry chains, especially in the airline and hotel sectors. Although the government provides various stimulus programmes to ensure the longevity of Malaysia’s tourism industry, it is still disaster. Services account for about half of Malaysia’s exports, reflecting the contribution of travel and tourism to the national economy. Malaysia gets about 27 million visitors a year. Though, there are more Chinese tourists, the effect on the Malaysian tourism industry would be determined by the widespread of coronaviruses in Singapore. Using secondary data, this paper explains the impact of the 20th-century Covid-19 pandemic on the Malaysian economy in the main upstream tourism industry.

Key words: Covid-19, Aviation, Hospitality, Tourists, MCO (Movement Control Order)

Bibiography
Danesh, J., & Jamuna, W. (2021). The impact of Covid-19 towards upstream tourism industry chains: Malaysia’s experience. International Journal of Business, Marketing and Communication, 1(2), 1–6.

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The effects of cultural differences and negotiations strategy
Darvishaa Ganesan

ABSTRACT : Most organizations have cultural diversity, therefore, it will have both positive and negative effects on a business negotiation process. This conceptual paper discusses the pro and cons of cultural diversity in negotiation. Positive effects assist negotiators in learning new negotiating strategies and learning different aspects of culture. Negative consequences such as miscommunication and interpersonal conflicts, on the other hand, have an impact on the negotiator’s productivity as well as the negotiation process. The negotiation process may fail if the negotiators do not contribute to their work. The steps to overcome the issues are also discussed in this paper in the quest to overcoming the issues of cultural barriers during the negotiation process.

Key words: negotiations, culture, multi-culturalism, strategy, communication

Bibliography
Darvishaa, G. (2021). The effects of cultural differences and negotiations strategy. International Journal of Business, Marketing and Communication, 1(2), 1–6.

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How trust effects customer relationships and loyalty
Norul Shafeezaah S. Mohamed Bashir

ABSTRACT : Customers are a company’s most valuable asset. Without them, no firm would grow or prosper in its endeavours; indeed, there would be no reason for business to exist at all. However, simply obtaining customers isn’t enough. We cannot just pick them up and remove them anytime wewant, no matter how terrible they are. We need to keep them, and we need to make the most of our connection with them so that everyone is happy. By establishing better ethical values in our employees, improving our business’s reputation, and, most importantly, providing something of value to our customers, we are establishing better work ethics in our employees, improving our business’s reputation, and providing something of value to our customers. Using secondary approach, this paper discusses the relationship between customer and brand and strategy to maintain trust within the perspective of business relationship.

Key words : trust, loyalty, relationship, strategy, engagement

Bibliography
Norul Shafeezaah, S. M. B. (2021). How trust effects customer relationships and loyalty. International Journal of Business, Marketing and Communication, 1(2), 1–6.

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Impact of Facebook usage for academic performance: students’ perspectives
Mohamed Idries Ahmed, Nur Shazana Abdul Rani

ABSTRACT : This paper examines how Facebook affect students’ academic performance. It explores the negative impact that affecting students’ academic report card. This paper will approach qualitative methods using face-to-face interview with twenty-five university students in Negeri Sembilan. The study aim to determine students’ intentions in using Facebook, alongside their official conventional and digital learning which will allow us to discern the symptoms related to excessive Facebook usage by students. Spending long hours on Facebook has a negative effect on their academic performance, which consequently affect their overall education performance. This conceptual research paper anticipating that the findings from this study would provide clear insights on how the student’s academic performance can be affected by Facebook.

Keywords : Social media, Facebook, university student, academic performance, qualitative

Bibliography
Mohamed Idries, A., & Nur Shazana, A. R. (2021). Impact of Facebook usage for academic performance: students’ perspectives. International Journal of Business, Marketing and Communication, 1(2), 1–4.

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Impact of service quality on consumer’s purchase intentions: Evidence from convenience stores in Nilai, Negeri Sembilan, Malaysia
Liu Rong Rong, Nurhafizah Zainal

Abstract : This study aims to investigate the impact of service quality on consumer’s purchase intentions toward convenience stores in Nilai, Negeri Sembilan, Malaysia. There were six factors measured against the consumer’s purchase intentions toward convenience store, such as location, opening hours, price, variety & quality, layout, and promotion. In this study, service quality is considered as a moderating variable that moderate the relationship between the six factors and consumer’s purchase intentions. This study used quantitative method whereby 420 sets of valid samples were obtained from consumers who reside in Nilai, Negeri Sembilan, Malaysia through online survey. The data was analyzed through the SPSS version 26. Based on the findings, location, opening hours, price, and promotion have significant influence in consumer’s purchase intentions. Meanwhile, variety & quality and layout have no strong impact on consumer’s purchase intentions. The findings from this study are valuable in order to contribute to the body of knowledge in consumer’s purchase intentions topic. Along the same line, the findings will help practitioners specifically convenience stores to improve their business and marketing strategies.

Keywords: Service quality, consumer’s purchase intentions, convenience stores, convenience stores dimensions, marketing strategies

Bibliography
Liu, R. R., & Nurhafizah, Z. (2021). Impact of service quality on consumer’s purchase intentions: Evidence from convenience stores in Nilai, Negeri Sembilan, Malaysia. International Journal of Business, Marketing and Communication, 1(2), 1–14.

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Effect of the service marketing mix (7Ps) on patient satisfaction for clinic services in Thailand
Pattanapong Chana, Supaprawat Siripipatthanakul, Wasutida Nurittamont, Bordin Phayaphrom

Abstract : This study investigates the service marketing mix (7Ps) affecting patient satisfaction in clinics, Thailand. The link between variables to see the increasing healthcare quality management to respond to patients’ needs and expectations were tested. The clinics in Thailand were studied to get more clarification of the relationship in this sector. The online questionnaires were used from the previous studies that have validity. The service marketing mix includes people, price, place (location), promotion, product (services), process, and physical evidence whereas the outcome variable is patient satisfaction. The results reveal that process is the most significant predictor, followed by people, price, product (services), physical evidence, and place (location), respectively. Only promotion is not significantly influenced patient satisfaction.

Keywords: healthcare service, marketing mix (7Ps), patient satisfaction, clinics, quality

Bibliography
Chana, P., Siripipatthanakul, S., Nurittamont, W., & Phayaphrom, B. (2021). Effect of the service marketing mix (7Ps) on patient satisfaction for clinic services in Thailand. International Journal of Business, Marketing and Communication, 1(2), 1–12.

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