IJBA Journal Issues
A conceptual review on the mediating effect of patient satisfaction towards patient loyalty in the dental practice in Thailand
Supaprawat Siripipatthanakul, Chok Nyen Vui
Abstract : This study reviewed the mediating effect of patient satisfaction between dental practice-related factors and patient loyalty in dental healthcare services (dental practice). This research identifies the link between measurements regarding their efforts to increase dental practice quality to respond to patients’ needs and expectations, influencing patient satisfaction and turn it into patient loyalty. The elements of dental practice-related factors include Dentist Services, Staff Services, Prices, and Facilities. The healthcare sector shows the relationship between these three measurements in the theoretical framework in this review article.
Keywords: Dental Practice, Services, Patient Satisfaction, Revisit, Patient Loyalty
Supaprawat, S., & Chok, N. V. (2021). A conceptual review on the mediating effect of patient satisfaction towards patient loyalty in the dental practice in Thailand. International Journal of Behavioral Analytics, 1(2), 1–16.
According to new research… (Supaprawat & Chok, 2021).
In research from Supaprawat and Chok (2021) …
Dental practice-related factors and patient loyalty in dental clinics, Laem Chabang, Thailand : The mediating role of patient satisfaction
Supaprawat Siripipatthanakul, Chok Nyen Vui
Abstract : This study investigates the mediating effect of patient satisfaction between dental practice related factors and patient loyalty in the dental clinics, Laem Chabang, Thailand. This research identifies the link between measurements regarding their efforts to increase dental practice quality to respond to patients’ needs and expectations, influencing patient satisfaction and turn it into patient loyalty. The dental clinics in Laem Chabang explain relationship between these three measurements in this sector. The researchers developed the questionnaire items from previous research that has validity. The elements of dental practice-related factors include dentist services, staff services, prices, and facilities. Stratified random sampling of 385 cases was in a data collection and distribution through printed self-administered questionnaires (Likert’s rating scale) to the dental clinic’s patients in Laem Chabang, Thailand. The PLS-SEM results showed that patient satisfaction is a significant mediator between dental practice-related factors (prices, facilities, dentist services, and staff services) and patient loyalty. It also reveals that staff services, dentist services, and prices directly affect patient satisfaction.
Keywords: Dental Practice, Services, Patient Satisfaction, Revisit, Recommendation, Loyalty
Supaprawat, S., & Chok, N. V. (2021b). Dental practice-related factors and patient loyalty in dental clinics, Laem Chabang, Thailand : The mediating role of patient satisfaction. International Journal of Behavioral Analytics, 1(2), 1–17.
According to new research… (Supaprawat & Chok, 2021).
In research from Supaprawat and Chok (2021) …
The role of big data analytics in influencing artificial intelligence (AI) adoption for coffee shops in Krabi, Thailand
Pongsakorn Limna, Supaprawat Siripipatthanakul, Bordin Phayaphrom
Abstract : This study aims to explain the role of big data analytics and artificial intelligence (AI) adoption in coffee shops in Krabi its effect towards brand authenticity, brand sentiment, and customer services. The data was collected through in-depth interviews from six purposive samples of coffee shop owners in Krabi. The study findings shows that the coffee shop owners perceived big data analytics and artificial intelligence (AI) is necessary for businesses. The implementation of new technologies and transforming the coffee shops into digital enterprises aid success. The results could benefit coffee shop owners by improving their brand authenticity-brand sentiment and services to respond to customer behavior in a digital era. Furthermore, owners in any industry could improve data analytics and artificial intelligence (AI) management to adapt the business model to their consumer behavior and increase customer satisfaction and loyalty. Finally, high business performance will incur.
Keywords: Big Data Analytics, Artificial Intelligence (AI), Brand Authenticity Sentiment, Consumer Behavior Analysis
Limna, P., Siripipatthanakul, S., & Phayaphrom, B. (2021). The Role of Big Data Analytics in Influencing Artificial Intelligence (AI) Adoption for Coffee Shops in Krabi, Thailand. International Journal of Behavioral Analytics, 1(2), 1–18.
According to new research… (Limna et al., 2021).
In research from Limna et al. (2021) …
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The implementation of business intelligence using data analytics and its effects towards performance in hotel industry in Thailand
Panithan Tong-On, Supaprawat Siripipatthanakul, Bordin Phayaphrom
Abstract : The hotel industry is one of Thailand’s most important economic sectors and is in a fiercely competitive market these days. It is flooded with new technologies as driver for innovation. The hotel industry is a data-intensive industry that collects large amounts of data in various forms. The study aims to investigate business intelligence activities using data analytics and the impact on corporate performance in the hotel industry in Thailand. The qualitative method-ology is employed to explain the relationship between business intelligence-data analytics and performance in Thailand’s hotel organizations, in-depth interviews is conducted with eight purposive samples of hotel managers and finance controllers in Thailand. The study’s findings revealed that business intelligence and data analytics impacted the business performance of hotel industry in Thailand. The respondents expressed an interest in artificial intelligence and believed that the rapid advancement of artificial intelligence in hotel management should be considered to improve corporate performance.
Keywords: Data Analytics, Business Intelligence (BI), Artificial Intelligence (AI), Corporate Performance, Qualitative Study
Tong-On, P., Siripipatthanakul, S., & Phayaphrom, B. (2021). The implementation of business intelligence using data analytics and its effects towards performance in hotel industry in Thailand. International Journal of Behavioral Analytics, 1(2), 1–16.
According to new research… (Tong-On et al., 2021).
In research from Tong-On et al. (2021) …
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Effect of electronic word of mouth (e-WOM) and perceived value on purchase intention during the COVID-19 pandemic: the case of ready-to-eat food
Wannalak Sosanuy, Supaprawat Siripipatthanakul, Wasutida Nurittamont, Bordin Phayaphrom
Abstract : This study examines whether electronic word-of-mouth (e-WOM) and customer’s perceived value affect the purchase intention on ready-to-eat food. The contribution could be more understanding of the impact of electronic word of mouth (e-WOM) and customer’s perceived value on purchase intention on ready-to-eat food to enhance the digital marketing strategy effectiveness. The research model was analyzed from 417 ready-to-eat food customers (respondents) in Satun, Thailand. The data were analyzed using the multiple regression analysis (MRA). It reveals that electronic word of mouth (e-WOM) and customer perception in monetary value, hedonic value, and utilitarian value significantly influenced purchase intention of ready-to-eat food. The utilitarian value had the most influence on purchase intention, followed by hedonic value, electronic word of mouth (e-WOM), and monetary value.
Keywords: electronic word of mouth (e-WOM), perceived value, ready-to-eat, purchase intention, digital marketing
Sosanuy, W., Siripipatthanakul, S., Nurittamont, W., & Phayaphrom, B. (2021). Effect of electronic word of mouth (e-WOM) and perceived value on purchase intention during the COVID-19 pandemic: the case of ready-to-eat food. International Journal of Behavioral Analytics, 1(2), 1–16.
According to new research… (Sosanuy et al., 2021).
In research from Sosanuy et al. (2021) …
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