IJBA Journal Issues

Vol 1, Issue 1
June 2021

The Competitive Position of E-Hailing Giant in Asia Pacific Region: Challenges for Malaysian Startups
Ridzuan Masri

Abstract : E-Hailing service is relatively an infant industry in Malaysia. Although still relatively new, its development is very rapid and is constantly evolving even during the pandemic and post-pandemic of covid-19. However, none of the local companies became market leaders due to delays in entering the market and legalization issues that caused the development of e-hailing of local startups is still a long way off. To drive development and become more competitive, information on the competitive conditions of rivals is very significant so that long-term strategies can be planned and improved. This study uses a descriptive method by taking five samples of major e-hailing giants in Asia Pacific to determine their competitive position in the Asia Pacific region. The data were analyzed using competitive profile matrix tools and weighted average calculation to identify the current market position of the e-hailing companies involved.

Keywords: E-Hailing, Matrix, Pandemic, Startups, Competitive Positions, Competitive Profile Matrix

Masri, Ridzuan (2021). The Competitive Position of E-Hailing Giant in Asia Pacific Region: Challenges for Malaysian Start-ups. International Journal of Behavioral Analytics, Vol. 1(1), 1–7.

In-text citations
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In research from Ridzuan (2021) …

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Li, Z., Hong, Y., & Zhang, Z. (2017). An empirical analysis of on-demand ride sharing and traffic congestion. Hawaii International Conference on System Sciences, 1–13.

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Manuel Villasalero (2017). A resource-based analysis of realized knowledge relatedness in diversified firms. Journal of Business Research. Volume 71, February 2017, Pages 114-124

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Modelling Eco Tourists Experience, Satisfaction And Word of Mouth Recommendation: A Mediation Model of Satisfaction
Chok Nyen Vui

Abstract : This study aims to examine the interrelationship of experience, satisfaction and word of mouth recommendation among tourists. Specifically, the study investigates mediation effect of satisfaction between experience and word of mouth recommendation. This study employed quantitative approach in gather data for statistical analysis. Judgmental sampling was used in data collection. Of 260 completed questionnaires collected for data analysis. The proposed conceptual framework was examined with direct and indirect model. All hypothesized relationship was determined. Findings reveal that satisfaction as a mediator on the experience-word of mouth recommendation path. The study was limited to ecotourism context. Comprehensive coverage of ecotourism sites suggested implementing in future research to obtain a robust result. Experience is subjective and personalize, which more comprehensive understanding on the mechanism is largely been ignored. Future study may adopt qualitative method to address this issue. Limited investigation of experience conceptualization is evident. Future studies could provide additional knowledge on experience conceptualization by adding others relevant dimensions. This study sheds knowledge of experience and mediation effect of satisfaction. Practitioners and destination managers would emphasize on manage experiences in order to satisfy and creating positive behavioral among tourists.

Keywords: Experience, satisfaction, word of mouth recommendation, ecotourism, Malaysia

Nyen Vui, Chok (2021). Modelling Eco Tourists Experience, Satisfaction And Word of Mouth Recommendation: A Mediation Model of Satisfaction. International Journal of Behavioral Analytics, Vol.1 (1), 1-17.

In-text citations
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In research from Chok (2021) …

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The Mediation Effect of Customer Satisfaction in the Relationship Between Service Quality and Customer Loyalty in the Banking Industry in Malaysia
Han Wei Meng, Chok Nyen Vui

Abstract : This paper aims to examine the factors affecting the adoption of internet banking services by commercial banks in Malaysia. This study applies a SEM model to measure service quality in line with recent advances in the general-marketing and consumer-behavior literature. A total of 402 valid samples were obtained from customers of Malaysian banking sectors. Evidence from survey studies and from banks’ web sites indicated that a significant relationship between service quality, customer satisfaction and loyalty. The results also reveal that customer satisfaction mediates the relationship between service quality and loyalty.

Keywords: Banking, services quality, customer satisfaction, loyalty, SEM

Han, W. M., & Chok, N. V. (2021). The mediation effect of customer satisfaction in the relationship between service quality and customer loyalty in the banking industry in Malaysia. International Journal of Behavioral Analytics, 1(1), 1–13.

In-text citations
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In research from Han & Chok (2021) …

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Perilaku Pembayaran Zakat Mata Wang Digital Kripto : Isu, Cabaran Dan Strategi
Mohd Faizal Yusof, Lisasari Ab. Rasid

Abstrak : Bitcoin menerajui dalam kenaikan mata wang kripto sejak pertama kali ia dilancarkan pada tahun 2009. Konsep Bitcoin sebagai currency digital pertama kalinya diterbitkan secara umum pada tahun 2008 oleh seorang penulis dengan nama samaran Satoshi Nakamoto di dalam kertas putih (whitepaper). Kertas putih tersebut telah menggariskan suatu konsep transaksi layan diri dalam talian peer-to-peer berdasarkan bukti kriptografik sebagai ganti kepercayaan di mana ia membolehkan dua pihak untuk melakukan transaksi secara langsung tanpa melibatkan mana-mana pihak ketiga yang dipercayai seperti institusi kewangan. Sejak itu, ribuan kripto telah dilancarkan dan kebanyakkannya menggunakan program tawaral awal token sebagai alternatif bagi mengumpul dana untuk blockchain, projek teknologi dan syarikat pemula. Sebahagian besar pegangan kripto adalah untuk pelaburan aset digital. Sesetengah individu berjaya membuat keuntungan besar dengan membeli kripto pada harga tawaran awal dan kemuadian menjualnya apabila harga meningkat. Terdapat jutawan kripto yang terhasil daripada perdagangan seperti itu. Walaubagaimanapun, terdapat juga individu yang mengalami kerugian disebabkan oleh pelbagai faktor. Ada yang disebabkan keputusan pelaburan yang salah, dan ada yang tertipu dengan program pelaburan yang menjanjikan pulangan lumayan yang tidak masuk akal oleh orang yang tidak bertanggungjawab. Oleh kerana perdagangan dan pemilikan kripto pada masa kini tidak lagi asing, kerajaan dan penggubal undang-undang di serata dunia perlu mengeluarkan peraturan yang sesuai dan komprehensif bagi kripto. Di dalam konteks Malaysia di mana kutipan zakat dan agihan zakat adalah urusan negara, artikel ini membincangkan tentang perlaksanaan platform pembayaran zakat untuk kripto di institusi zakat. Tujuan artikel ini adalah untuk menyumbang kepada perkembangan akademik, teknologi blockchain dan pengurusan zakat.

Kata kunci: Mata wang kripto; blockchain; platform pembayaran zakat; pengurusan zakat, Islamichain

Yusof, Mohd Faizal & Ab. Rasid, Lisasari (2021). Perilaku Pembayaran Zakat Mata Wang Digital Kripto : Isu, Cabaran Dan Strategi. International Journal of Behavioral Analytics, 1(1), 1–12.

In-text citations
According to new research… (Faizal & Lisasari, 2021).
In research from Faizal and Lisasari (2021) …

List of References


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The Role of Digitalization in Facilitating Efficient Negotiation
Pretika Irani A/P Gunasingam

Abstract : This paper elaborates the role of digitalization in facilitating efficient negotiation. Digitalized negotiation is efficient in some aspects as it makes the negotiating process easier for both sides while lowering expenses and time constraints. Nevertheless, the impact of online negotiation varies according to the availability of medium and degree of information sharing based on space and time influence. By relating the online process of negotiation process with the right selection of digitalised medium and measuring the impacts of the space and time model, negotiators may facilitate the negotiation by ensuring that it fits inside the Zone of Possible Agreement. This conceptual paper also covers the negotiation strategies such as adaption of integrative strategy and Thomas-Kilmann’s Conflict Mode of Instrument (TKI) that could enhance the digitalized negotiation process.

Key words: negotiation, digitalization, ZOPA, TKI, integrative

Irani, P. (2021). The role of digitalization in facilitating efficient negotiation. International Journal of Behavioral Analytics, 1(1), 1–10.In-text citations

In-text citations
According to new research… (Irani, 2021)
In research from Irani (2021) …

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