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INTERNATIONAL JOURNAL OF BUSINESS, MARKETING AND COMMUNICATION (IJBMC)

The International Journal of Business, Marketing and Communication (eISSN:2785-8413) provides an excellent platform for multi-disciplinary research and scholarship on business management, marketing and communication related themes and topics. It publishes articles which are of a multi-disciplinary, interdisciplinary, and internationally significant in nature; which are committed to making a positive social impact through original and thoughtful scholarship. With contributions from around the globe, the journal includes empirical, conceptual and methodological articles across the full range of business and management disciplines as follows; Business Ethics, Communications, Entrepreneurship, Business Economics, Business Improvement & Change, Corporate Responsibility & Sustainability, Digital Media, General Management, Leadership etc.

Publication Frequency : April, July, October, December

Current Issue : IJBMC Vol.2 (1) April 2022

The influence of social media on customer relationship management (CRM) in Beijing : The issues and challenges
Wu Mengting, Chok Nyen Vui, Rana Altounjy

Factors affecting customer’s purchase intention towards global luxury brands: A case of China
Zou Yunyun, Chok Nyen Vui, Ridzuan Masri

Post-pandemic travel intention to heritage tourism in Henan, China
Zhao Jiaojiao, Chok Nyen Vui, Siti Haryani Mat Yusoff


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JOURNAL EDITORIAL BOARD

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Editor-in-Chief
(Communication Section)
Dr. Nur Shazana Abd Rani, Universiti Teknologi Mara, MALAYSIA
(Business and Marketing Section)
Dr. Ma Cong, Guangxi University of Science and Technology, CHINA

Advisory Member
Dr. Md Mahfuzur Rahman, University of Malaya, MALAYSIA

International Board Members
Dr Arry Hutomo, Universitas Primagraha, INDONESIA
Dr. Muhammad Zeeshan, University of Punjab, PAKISTAN

Editorial Member
Dr. Cheok Mui Yee, Universiti Tun Abdul Razak (UNIRAZAK), MALAYSIA
Dr. Vijayesvaran Arumugam, International Medical University, MALAYSIA
Dr. Lawrence Arokiasamy, SEGi University, MALAYSIA
Dr. Deeprechigi Vashu, International University of Malaya-Wales, MALAYSIA
Siti Nur Syafiqah bt Ab Jalal, Manipal International University, MALAYSIA
Arman Hj Ahmad, Universiti Kuala Lumpur (UniKL), MALAYSIA

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