INTERNATIONAL JOURNAL OF BEHAVIORAL ANALYTICS (IJBA)

The International Journal of Behavioral Analytics (eISSN : 2785-9363) is a bilingual journal (English/Malay-Indonesian language) that focuses on individual and organizational behavioral analytics that is an important vehicle for digital development in today’s corporate and business world to plan strategies for conversion, engagement, and retention in the strategic long run. The scope of this journal is quantitative and qualitative in nature, contemporary study and aims to harness the power of big data and data analytics to predict future organizational and consumer behavior and promote digital lifestyle.

Publication Frequency : January, March, June, September

Current Issue : IJBA Vol.2 (2) March 2022

The Mediating Effect of E-WOM on the Relationship Between Digital Marketing Activities and Intention to Buy Via Shopee
Woraporn Napawut, Supaprawat Siripipatthanakul, Bordin Phayaphrom, Sutithep Siripipattanakul, Pongsakorn Limna

Determinants of Customers’ Intention to Use Healthcare Chatbots and Apps in Bangkok, Thailand
Tamonwan Sitthipon, Supaprawat Siripipatthanakul, Bordin Phayaprom, Sutithep Siripipattanakul, Pongsakorn Limna

Modelling Knowledge Management on Business Performance Through Mediating Role of Organisational Innovation Among IT Staff in Bangkok, Thailand
Vajchanai Limsangpetch, Bordin Phayaphrom, Supaprawat Siripipatthanakul, Pongsakorn Limna

JOURNAL ISSUES & ABSTRACTS

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IJBA JOURNAL INDEXING

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Index Copernicus
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JOURNAL EDITORIAL BOARD

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Editor-in-Chief
Dr Arry Hutomo Mustika Djaya, (S.Si., M.T., Ph.D)
Data Scientist, INDONESIA

Advisory Member
Dr. Kenny Cheah Soon Lee, University of Malaya, MALAYSIA
Dr Nurus Sa’adah, Universitas Islam Negeri Sunan Kalijaga, INDONESIA

International Board Member
Dr. H. Haerofiatna, SE., MM, Universitas Primagraha, INDONESIA

Editorial Board Member
Dr. Md Mahfuzur Rahman, University of Malaya, MALAYSIA
Dr. Joyce Leu Fong Yuen, HELP University, MALAYSIA
Dr. Tahir Hussain Baig, Industry, PAKISTAN
Dr. Muhammad Zeeshan, University of Punjab, PAKISTAN
Razlina Abd Rani, Industry, MALAYSIA