INTERNATIONAL JOURNAL OF BEHAVIORAL ANALYTICS (IJBA)
The International Journal of Behavioral Analytics (eISSN : 2785-9363) is a bilingual journal (English/Malay-Indonesian language) that focuses on individual and organizational behavioral analytics that is an important vehicle for digital development in today’s corporate and business world to plan strategies for conversion, engagement, and retention in the strategic long run. The scope of this journal is quantitative and qualitative in nature, contemporary study and aims to harness the power of big data and data analytics to predict future organizational and consumer behavior and promote digital lifestyle.
Publication Frequency : Quarterly
Current Issue: IJBA Vol.3 (2), 2023
Entrepreneurial Leadership and Parents’ Private Schooling Intention: A Study in Malaysian Education Landscape
Tan Shin Mei, Kenny Cheah Soon Lee, Siaw Yan-Li
Influence of Entrepreneurial Orientation on Leadership Style, Flexibility and Technology Adoption to Perceived Success by Employees of Xpeng Motors, Guangzhou
Shen Yongjie, Nor Nazeranah Binti Omar Din, Nurhafizah Binti Zainal, Sujatha Balakrishna
IJBA Vol.3 (1), 2023
The Role of Cultural Dimensions in Shaping Impulse Buying Behavior among Young Consumers: A Study of the Apparel Industry in Sri Lanka
Asanga Ranasinghe, Chok Nyen Vui, Mamata Bhandar, Supaprawat Siripipatthanakul
Development, Validity, and Reliability of Neuro-Linguistic Programming (NLP) Module as a Tool to Enhance Self-Esteem among Juvenile Offenders in Juvenile Rehabilitation
Nur Sharina Binti Cik Ibrahim, Syaripah Ruzaini Bt Syed Aris
JOURNAL ISSUES & ABSTRACTS
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JOURNAL EDITORIAL BOARD
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Editor-in-Chief
Dr Arry Hutomo Mustika Djaya, (S.Si., M.T., Ph.D)
Data Scientist, INDONESIA
Advisory Member
Dr. Kenny Cheah Soon Lee, University of Malaya, MALAYSIA
Dr Nurus Sa’adah, Universitas Islam Negeri Sunan Kalijaga, INDONESIA
International Board Member
Dr. H. Haerofiatna, SE., MM, Universitas Primagraha, INDONESIA
Editorial Board Member
Dr. Md Mahfuzur Rahman, University of Malaya, MALAYSIA
Dr. Joyce Leu Fong Yuen, HELP University, MALAYSIA
Dr. Tahir Hussain Baig, Industry, PAKISTAN
Dr. Muhammad Zeeshan, University of Punjab, PAKISTAN
Razlina Abd Rani, Industry, MALAYSIA