The International Journal of Behavioral Analytics (eISSN: 2785-9363) is a continuous publication available in English and Malay-Indonesian, dedicated to exploring individual and organizational behavioral analytics. This journal serves as a critical platform for advancing digital transformation in the corporate and business landscape, providing insights for strategic conversion, engagement, and retention.
With a quantitative and qualitative approach, the journal focuses on contemporary research that leverages big data and data analytics to predict organizational and consumer behavior. Its goal is to drive data-driven decision-making and promote a digital lifestyle in an evolving global economy.
Publication Frequency : Continuous
IJBA Vol. 5 (2025)
Call for Paper
Ensuring Quality of Learning by Organising Webinars as an Alternative Assessment for Higher Education Students During the Covid-19 Pandemic Period
Godofredo Cristobal Utanes
Development of Financial Technology-Based MSMEs
Siti Mujiatun, Rahmayati, Frida Yanti Sirait, Afif Badawi
Pembentukan Pengetahuan Tasit di Kalangan Usahawan ICT Bertaraf Perusahaan Kecil dan Sederhana (PKS) di Malaysia : Satu Kajian Kualitatif
Ridzuan Masri, Siti Haryani Mat Yusoff, Chok Nyen Vui, Arman Hj Ahmad
JOURNAL ISSUES & ABSTRACTS
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IJBA JOURNAL INDEXING
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JOURNAL EDITORIAL BOARD
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Editor Board Member
Dr Ridzuan Masri, MILA University, MALAYSIA
Dr. Kenny Cheah Soon Lee, University of Malaya, MALAYSIA
Dr Nurus Sa’adah, Universitas Islam Negeri Sunan Kalijaga, INDONESIA
Dr. H. Haerofiatna, SE., MM, Universitas Primagraha, INDONESIA
Dr. Md Mahfuzur Rahman, University of Malaya, MALAYSIA
Dr. Joyce Leu Fong Yuen, HELP University, MALAYSIA
Dr. Tahir Hussain Baig, PAKISTAN
Dr. Muhammad Zeeshan, University of Punjab, PAKISTAN
Razlina Abd Rani, MALAYSIA