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INTERNATIONAL JOURNAL OF BEHAVIORAL ANALYTICS (IJBA)

The International Journal of Behavioral Analytics (eISSN : 2785-9363) is a bilingual journal (English/Malay-Indonesian language) that focuses on individual and organizational behavioral analytics that is an important vehicle for digital development in today’s corporate and business world to plan strategies for conversion, engagement, and retention in the strategic long run. The scope of this journal is quantitative and qualitative in nature, contemporary study and aims to harness the power of big data and data analytics to predict future organizational and consumer behavior and promote digital lifestyle.

Publication Frequency : January, March, June, September

Current Issue : IJBA Vol.2 (4), 2022

Do people still have high intention to travel during post-covid period in China? The role of destination marketing
Jiaojiao Zhao

The impact of Covid-19 on SMEs in the food industry in Malaysia
Pooja Beesoon, Mamata Bhandar

The influence of leadership skills on organizational management: a conceptual review
Liu Yi, Nur Zulaikha

The influencing factors of consumers’ attitudes towards green food : a case of Henan Province, China
Wang Jiaojiao, Shuhaimi Mohd Sauh, Chok Nyen Vui

Previous Issue : IJBA Vol.2 (3), 2022

A case study on foreign acquisitions of Geely Auto: From zero to hero
Lewes Lim

Effect of work-family conflict on employee’s psychological well-being: Role of emotional intelligence
Nurhafizah Zainal, Nor Nazeranah Omar Din, Mahalasmi Radhakrishnan

A Case Study on Talent Shortage and Talent War of True Corporation, Thailand
Parichat Jaipong, Chok Nyen Vui, Supaprawat Siripipatthanakul

JOURNAL ISSUES & ABSTRACTS

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IJBA JOURNAL INDEXING

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Index Copernicus
Advanced Science Index
MyJurnal
Google Scholar
SSRN
IJI Factor
ResearchGate

JOURNAL EDITORIAL BOARD

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Editor-in-Chief
Dr Arry Hutomo Mustika Djaya, (S.Si., M.T., Ph.D)
Data Scientist, INDONESIA

Advisory Member
Dr. Kenny Cheah Soon Lee, University of Malaya, MALAYSIA
Dr Nurus Sa’adah, Universitas Islam Negeri Sunan Kalijaga, INDONESIA

International Board Member
Dr. H. Haerofiatna, SE., MM, Universitas Primagraha, INDONESIA

Editorial Board Member
Dr. Md Mahfuzur Rahman, University of Malaya, MALAYSIA
Dr. Joyce Leu Fong Yuen, HELP University, MALAYSIA
Dr. Tahir Hussain Baig, Industry, PAKISTAN
Dr. Muhammad Zeeshan, University of Punjab, PAKISTAN
Razlina Abd Rani, Industry, MALAYSIA

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